Login
You’ve put your heart (and plenty of hard-earned money) into creating a beautiful home. But when it comes time to sell, it’s not just about showcasing the finishes, the fixtures, or the floor plan—it’s about selling a lifestyle.
Cheyne Toomey of Spacecraft Media joins us in this episode to share the secret sauce of a successful sale: photos that don’t just show a house, but tell a story.
Join us as we chat about why buyers need to see themselves in the space before they even step foot inside, and how the right images—ones that capture the essence of a life well-lived—can turn a listing from overlooked to irresistible. We cover:
– The difference between standard real estate shots and lifestyle photography (and why it matters)
– Simple ways to style and stage your home to make photos feel warm, aspirational, and lived-in
– How to work with a photographer to create scroll-stopping images that emotionally connect with buyers
If you’re a renovator, builder, or developer who’s serious about maximising your property’s value, this episode is packed with insights to help you attract the right buyers and secure the best possible price. Because in today’s market, it’s not just about selling a home—it’s about selling the dream.
You can follow along as Spacecraft Media share some of their incredible work here:
@spacecraft___
spacecraftmedia.com.au
Key Takeaways
- Buyers make emotional decisions, so photos should create a deep connection to the home.
- A well-staged home feels lifeless without warm, lifestyle-driven photography.
- Great real estate photos tell a compelling story, not just document rooms.
- Natural light enhances warmth and authenticity, while artificial light can feel harsh.
- The right angles and composition make spaces feel larger, brighter, and more inviting.
- Show how spaces live by capturing moments, not just empty rooms.
- Small details like fresh flowers or a cozy throw add personality and charm.
- A touch of curated imperfection makes a home feel more relatable and aspirational.
- Standout images are crucial for stopping buyers in their scroll and driving interest.
- Professional photography is a smart investment that elevates a listing’s appeal.
Connect with us:
- BuildHer Instagram: @buildhercollective
- Register for a call: https://go.oncehub.com/BuildHer
- BuildHer Website: https://buildhercollective.com.au/
- Members Only Facebook Group
This group is for members only – BuildHers and DevelopHers. This is a closed group for women who are doing our Build Like a BuildHer program or who have joined our DevelopHers Masterclass. - FREE Facebook Group
Anyone is more than welcome to join our Women who Design, Decorate, Renovate & Build group. You will note that it’s a closed group, so just request to join. If you’re into building and renovating, this is such an amazing and supportive FREE community, so come on and join in the building goodness! - You can purchase our beautiful Quarters Magazine: Issue 1 – Building Fundamentals
