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Joining us on the podcast this week is Karin Bochnik of KB-ID, specialising in Interior Direction. She explains how Interior Direction differs from styling and how she helps developers, homeowners, and architects create visually appealing spaces that target specific buyers and showcase their work in its best light – typically a dreamy setting!
She shares the importance of having a clear vision and really diving deep to understand the psychology of the resident and their lifestyle needs.
Karin also touches on how this role has shifted over the years – no longer forming part of the “final touch” of a project but more so being a strategic approach at the beginning, to help shape a space to specifically meet the lifestyle of the resident.
You can learn more about Karin and her projects by visiting her website:
https://karinbochnik.com
Episode Takeaways
- Styling for photo shoots involves creating visually appealing spaces that target specific buyers.
- Understanding the client’s vision and lifestyle is crucial when decorating a space.
- Styling for editorial purposes is different from decorating for real clients.
- Creating a clear and cohesive vision is essential in both styling and decorating.
- Collaboration between architects, interior designers, and stylists is important in creating a successful project.
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