IVY: Hey Al! OK so let’s say I’m in the planning stages of a project, I’ve got a floorplan and I really need to start making interior design decisions! It’s seriously overwhelming and I’m overdosing on Insta, Pinterest, Houzz….
Where do I start?! Talk us through your creative / design process.
AL: I always start with a concept and go from there. Concepts are *so* important and I’ll explain why in a bit.
For me, I use Pinterest to get the creative juices flowing. I’ll usually create a board and brainstorm a series of words that describe the look and feel I’m aiming for e.g. earthy, warm, rustic or it could be colour pop, boho, maximalist.
Once I’ve got an idea in my head, I’ll start finding images that evoke these feelings.
I also have a few go-to designers and architects who I know do a particular style of interior and I’ll use them to begin the creative journey.
Once my board is starting to take shape and I feel like I’ve got a clear idea of where the interior is headed, I’ll do my concept.